A Pick from 'Google's Marketing Platform'


source: creativecommons.org
source: creativecommons.org

Hi friends,

Today I would like to share about a wonderful product of ‘Google marketing platform’, which is ‘ANALYTICS’.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring developer  (wikipedia.org, n.d.)
FEATURES:
‘Analytics’ is intelligent enough to discover new insights from your data, through unique machine learning capabilities of Google. This gives users a better picture of their businesses. Google claims that the reports generated through built-in technical support are secure, accurate and under users control.
Moreover it is free. Google Analytics gives you the free tools you need to analyze data for your business in one place. You may just like to check this: Start for free.

REVIEWS:
Most of the reviews about Google Analytics described its efficient features and user friendly applications, free availability, flexibile nature and adaptability. You can get more information about the features and pricing from https://www.capterra.com/p/177042/Google-Analytics/.
I specially found a the ‘Usability critique of google analytics’, a very insightful review. (Edgar, 2017)

 I shall be discussing more about other web analytics platform in the upcoming blog. 

 Happy Reading

 Cheers
Preety

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